Influencers in online gambling communities have a significant impact on both gamblers and the industry. Through social media, blogs, and live streams, they shape opinions, promote gambling platforms, and encourage responsible gaming behaviors. Their reach can influence users’ choices, often driving traffic to specific casinos or sportsbooks. However, this influence also raises ethical concerns regarding addiction risks, particularly among vulnerable audiences. As a result, the industry must balance marketing strategies with the responsibility of ensuring player safety and well-being.