Digital marketing refers to the use of online platforms, channels, and strategies to promote products, services, or brands to reach potential customers. It encompasses a wide range of tactics, including:

Search Engine Optimization (SEO): Improving website visibility in search engines.
Pay-Per-Click Advertising (PPC): Paid ads on platforms like Google and social media.
Content Marketing: Creating valuable content to attract and engage an audience.
Social Media Marketing (SMM): Using social media platforms for brand promotion.
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