it still is crucial for these businesses

However, it still is crucial for these businesses to make use of social media if they want remain viable.

 

However, it still is crucial for these businesses to make use of social media if they want remain viable. Businesses seeking the best employees use online media to screen and attract potential job seekers who themselves are using the web to evaluate the business environment of potential employers. Employees want to work for a company that will be fair in providing opportunities for growth. Potential employees can discover much about the business by viewing company data and ratings. In order to find potential employees who will benefit the organization, the human resource staff and managers use social networking websites, such as LinkedIn and Facebook. Despite internal challenges and the lack of resources, small international businesses still manage to employ social media effectively once organizational goals and strategies are aligned for this purpose (Verheyden Goeman, 2013).

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