Primark, the global budget fashion and lifestyle brand, is making its way to Dubai. Known for its affordable prices and extensive range of products, the brand will open three stores in the emirate in the first quarter of 2026. Shoppers can look forward to visiting Primark outlets at Dubai Mall, Mall of the Emirates, and City Centre Mirdif.

The move comes as part of a partnership between Primark and the Alshaya Group, one of the Middle East’s leading retail franchise operators. The announcement was made by Alshaya Group CEO John Hadden during an interview on Virgin Radio Dubai’s Kris Fade Show.

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