Market overview:
The eyeliner market is expected to reach USD 9026.2 million by 2028, growing at a CAGR of 5.34% between 2018 and 2028.
The market's growth of eye makeup products, the growth of the working women population, the growth of organized retail sectors, and rising innovation. Premium brands of the Best Eyeliner on the market have increased their market share. Increased sales revenues from a strong digital platform will lead to strong sales growth and a positive net scale increase. Acquisitions of beauty brands have boosted the company's appeal among millennium consumers. Market share growth is attributed to premium brands of the Best Eyeliner on the market. Increased sales revenues from the strong digital platform promotion will result in continued sales growth and a positive net scale increase. The company has increased its appeal among millennium consumers through beauty brand acquisitions. Strong product engagement and the effective use of video bloggers aid in brand diversification.
Many markets are suffering because of the covid 19 outbreak. Most of this beauty product purchasing patterns experienced rapid shifts. The Eyeliner market cannot meet channel activity or consumer needs. Each beauty product category saw a decline in sales and outline trends. The market experienced rapid declines and rapid recoveries during the COVID-19 period. COVID-19 erupted in China, causing a 4% drop in the global economy. During the COVID period, makeup took a significant hit. The government's persuasive claim was that it wanted to increase the profit of social responsibility within its legal framework. It has been intensely focused on the short term and has responded to the crisis's effects. They have devised specific solutions to address the problem efficiently and effectively. The manufacturing companies are working on long-lasting and anti-smudge products. Customers are drawn to anti-smudge eyeliner, which is expected to be a game changer. Organic materials are becoming more popular in the production of eyeliner.
Market segmentation:
The global eyeliner market is divided based on service and type.
According to the service, the market is classified into:
- Local stores
- Supermarkets
According to the type, the market is classified into:
- Kohl Eyeliner
- Powder-based Eye Pencil
- Liquid Eyeliner
- Wax-based Eye Pencils
- Gel Eye Liner
Regional analysis:
The Eyeliner market report is segmented into South America, North America, Europe, the Middle East, Asia-Pacific, and Africa.
The region of APAC is expected to have the highest CAGR, with a valuation of USD 2403.7 million by 2028. An increase is influencing the sale of the Best Eyeliner on the market in the skilled labor population and income level. China and India make significant contributions to market expansion.
South America is expected to grow at a CAGR of 5.58% during the evaluation period. The primary inclination is to spend a large sum of money on beauty products. Brazil and Argentina play a significant role in driving South America's market size growth.
Key Players
Key players in the market include Kao Corporation (Japan), Christian Dior SE (France), Mary Kay Inc. (US), Shiseido Co. Ltd (Japan), L'Oréal SA (France), The Estée Lauder Companies Inc. (US), AmorePacific Corporation (South Korea), Chanel S.A. (France), Sisley Paris (France), Jordana Cosmetics Corporation (US), Iredale Mineral Cosmetics, Ltd. (US), Markwins International Corp. (US (US).
Businesses are always innovating and developing new products in order to expand their customer base. Additionally, prominent corporations are pursuing a mergers and acquisitions strategy to increase their market sales on a global scale.
Recent developments:
Nykaa launched the Nykaa Wing In A Blink Eyeliner Pen in January 2020, which includes an inbuilt wing shape stamp to help you achieve the perfect winged look.
NOTE: Our Team of Researchers are Studying Covid19 and its Impact on Various Industry Verticals and wherever required we will be considering Covid19 Footprints for Better Analysis of Market and Industries. Cordially get in Touch for More Details.
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