Market Scope

Market Research Future (MRFR) presumes that the fresh herbs market will be reaching USD 1,679.5 Million by 2030. During the analysis timeline (2022-2030), the market growth rate will be 4.15%, predicts MRFR.

Top Boosters and Key Restraints 

Fresh herbs have several health benefits, with a few that help in the prevention of cancer while a others help restrict bacterial growth. Most of the fresh herbs have elements that neutralize carcinogens. Fennel is one of the most commonly preferred herbs among consumers, as it has anti-inflammatory features. Herbs like basil, chives, parsley, coriander, and mint are also very popular due to the several health benefits these possess. Whole packed, potted, and cut packed varieties are abundantly available in the market. The growing appeal of a variety of cross-cultural cuisines and the mounting demand for packaged fresh herbs should elevate the market position in the following years.

Majority of the crop growers constantly seek new methods to bolster profits while diversifying their operations. A mounting number of farmers are working on supplementing their profits by focusing on small-scale acreages of high-value crops like fresh herbs. This scenario is further favored by the dramatic rise in the demand for fresh herbs across the globe. The surge in globalization further fosters the demand for cuisine from different areas, which will ultimately enhance the fresh herbs market size in subsequent years.

The fast-expanding foodservice business worldwide, fueled by consumers eating out instead of cooking at home, will boost market demand in the future. In view of the soaring consumer awareness and rising focus on their health, organic products are enjoying massive demand in the market. This will be extremely favorable for the fresh herbs market size in the next several years.

Top Companies

Vitacress (UK), Nomad Foods (UK), Rocket Farms (US), Organic Herb Trading Company (UK), Pacific Botanicals (US), Spisa Group (Sweden), Langmead Herbs (UK), Al-Hanin Herbs (Egypt), Shenandoah Growers, Inc. (the US), Van Vugt Kruiden (Netherlands), are the fresh herbs key market players.

Segmental Review 

The type-wise segments in the report are basil, chives, coriander, parsley, mint, salicornia, and more. The top spot in the fresh herbs market has been taken by the basil segment, while the chives segment will achieve the fastest growth rate of 4.9% in the future. Chives are extensively used in the preparation of soups, fish, and potatoes and will continue to enjoy a huge demand over the coming years.

The categories covered in the review study are organic as well as conventional. Despite the conventional herbs segment taking the lead, the fastest growing segment will be organic herbs, thanks to the surging consumer preference for natural food items in Europe as well as North America. Organic food products are known for their ability to enhance immunity levels and are mostly chemical-free.

The major distribution channels in the fresh herbs market include food retail along with foodservice. The biggest segment is foodservice, as the sector is expanding rapidly across the world and generates significant demand for a variety of fresh herbs.

Regional Insight

Asia Pacific will clinch the top spot in the years ahead, attaining a valuation of USD 356.19 million by 2030, with China standing at the vanguard of the business expansion. Fresh herbs find substantial use in various Southeast Asian dishes and cuisines. In particular, Thailand, Laos, Cambodia, and Vietnam generate considerable demand for leafy fresh herbs. Fresh herbs require effective post-harvest management, and the region’s high fertility rate, rich soil structure, ideal sunlight, and temperature encourage the same.

Europe will record the fastest advancement rate in the following years, as a result of the heightened demand for fresh culinary herbs that are organic or natural. The fresh herbs experiencing booming sales in the region are mint, basil, and parsley. The popularity of numerous cooking programmes coupled with online cooking tutorials on social media channels adds to the fresh herbs market demand as well.

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