The name ‘Ten O Eight’ came from the importance of timing. In the wrist watch world, 10:08 is considered the perfect time because the hour and minute hands are perfectly balanced and everything is legible. If you look at most watch ads, you will often see 10:08. Similarly, we apply this outlook to our client work – accountable, balanced and strategic. In the insurance world, the best time to secure your insurability was yesterday. The second best time is today.