Have you ever wondered what is merchandising? We all have heard about the word before. It has become so common that even kids know about the term and its meaning.

But how and why did it become so famous suddenly? The existed before as well, but there was no limelight around it. But now it is known by the entire world. 

The basic meaning of the word refers to the process of buying and purchasing different commodities. It also talks about the relationship between the buyer and seller. 

Sound like a normal market format, right? But it has been explored by many people and now the process has been divided into different parts and other methods have also been created in the main structure.

The term got popular in the 1900s. It was when Disney as a company got famous because of Mickey Mouse.

It has become a public favorite. Adults and children had become alike. This one cartoon had caught the eye of everyone and its popularity had exploded. 

Now, the company started to cash in well by introducing products in the market that the name and picture of Mickey Mouse.

Especially, the things that kids would buy, daily use items, and gifting options. And the rest is history. Such merchandising has also reached the field of sports. A popular example should be Baseball. 

Popular teams have invested in this format to increase their popularity and sales. Chicago Cubs Merchandise is one such example. The public loves them and wants to own at least a part of them.