The Global Social Media and Artificial Intelligence Market size is estimated to reach USD 4.26 Billion from USD 797 Million in 2019, exhibiting a CAGR of 24.7% through 2027.

The rapid evolution of social media platforms with technology such as mobile accounting, cloud computing, OCR technology, and others has immensely changed human communication and interaction. By leveraging Artificial intelligence, vendors are able to find leads through social media. Estimates suggest that fully automated AI systems will soon take over all the areas of marketing. The rise in the number of social media users has grown exponentially over the past few years, and with their active online behavior along with the integration of AI is taking the social media experience to new levels each passing year. AI in social networks is one of the most effective ways to sort through large collections of user’s information. This phenomenon is also known as deep learning, which means a high-level knowledge formed by establishing and analyzing patterns in large data sets.

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Further key findings from the report suggest:

• On the basis of technology outlook, the machine learning segment accounted for 63% of the Global Social Media and Artificial Intelligence market share in 2018and is anticipated to witness major growth through 2027. ML comes with a wide range of applications across several industries, such as healthcare, banking, and financial sector, retail, social media, publishing, and others. It is extensively used to analyze the relevance of advertisements and contents based on the preferences of users. The emergence of marketing automation and text mining and with the help of AI and machine learning and will boost the demand for AI in social media.
• Based on component, the services segment is estimated to exhibit a CAGR of 24.5% through 2027 on account of the growing usage of Artificial Intelligence services in social media by marketers to overcome several difficulties in their operational processes.
• On the basis of organization size, the small and medium-sized organization segment is anticipated to grow at 26.6% through the forecast period on account of extensive usage of AI and ML solutions by these firms to promote their products and services on social media.
• In terms of application, the predictive risk assessment segment is forecast to grow at a CAGR of 26.3% through the forecast period. The robust growth can be attributed to the ability of artificial intelligence solutions to identify potential frauds or risks by analyzing the data pertaining to consumers’ behavior.
• On the basis of industry vertical, the media advertising industry accounted for a significant chunk of the Social Media and Artificial Intelligence Market share in 2019 and is set to grow exponentially due to mounting demand for social media marketing across several verticals.
• In the regional landscape, Asia Pacific is estimated to have the highest CAGR of 25% through 2027 due to positive initiatives by regional governments promoting the extensive application of Social Media and Artificial Intelligence in various end-use industries.

Top 10 Companies Operating in the Global Social Media and Artificial Intelligence Market:

Social Media and Artificial Intelligence Market share are Facebook, IBM, Google, AWS, Adobe Systems, Baidu, Twitter, Salesforce, Snap, Clarabridge, Sprinklr, ISentium, Converseon, Unmetric, Cluep, Netbase, Synthesio, Hootsuite, Spredfast, Crimson Heaxagon, Vidora, Meltwater, Talkwalker, and Sprout Social, among others.

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The global market is further segmented into type and application:

Technology Outlook (Revenue, USD Million; 2017-2027)

• Machine Learning and Deep Learning
• Natural Language Processing

Component Outlook (Revenue, USD Million; 2017-2027)

• Solutions
• Software
• Hardware
• Services
• Support and Maintenance
• System Integration
• Training

Organization Size Outlook (Revenue, USD Million; 2017-2027)

• Small and Medium-Sized Enterprises
• Large Enterprises

Applications Outlook (Revenue, USD Million; 2017-2027)

• Sales and Marketing
• Customer Experience Management
• Image Recognition
• Predictive Risk Assessment
• Competitive Intelligence
• Fraud Detection and Prevention
• Compliance
• Public Safety and Law Enforcement

Industry Vertical Outlook (Revenue, USD Million; 2017-2027)

• Retail and E-Commerce
• Banking, Financial Services, and Insurance
• Media and Advertising
• Education
• Public Utilities
• Others

Regional analysis provides insights into key trends and demands in each major country that can affect market growth in the region.

• North America (U.S., Canada, Mexico)
• Europe (Germany, U.K., Italy, France, BENELUX, Rest of Europe)
• Asia Pacific (China, India, Japan, South Korea, Rest of APAC)
• Latin America (Brazil, Rest of LATAM)
• Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

Key Takeaways of the Competitive Overview Section:

• Overview of the company profiles of each market player
• Industrial chain analysis of each player
• Revenue share contribution
• Sales network and distribution channels and net profits and losses of each company
• Key business growth strategies are undertaken by these players

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