Surely you know, have heard of, or regularly frequent this social network. Twitter is one of the most popular social networks around the world, it has more than 390 million users, so it is also one of the most used.
It is thanks to its popularity that it becomes an ideal tool to promote yourself and make your company, brand or project profitable. In this article, we will tell you what Twitter is, and how it works and we will give you some tips to succeed within this social network. Don't miss this reading!
What is Twitter?
Twitter is a free social network that allows you to write short messages quickly and easily. It has a character limit of per post that is 280, and these messages are known as tweets or tweets. Currently, in these mini-posts, you can add videos, photos, polls, links, gifs, and emojis.
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It is used by any type of person, in this social network there is not a very marked age target, you can find everything from teenagers to the elderly or companies from different sectors.
Its use is generally to share news, opinions, reflections, memes, etc. For many, it is a source of information since in a few words you can find out what is happening in the world.
The importance of this social network is so important that much more important news has been spread before by Twitter than by any other means of communication. This is because any user can very quickly post what is happening.
This platform works through its mobile application, both for Android and iOS devices, and has its online version. So anyone who has a Smartphone, Tablet, or laptop with an Internet connection can create an account and start interacting.
How does it work?
This social network is very simple and intuitive, in a few minutes you can get hold of the dynamics of the app since you just write your message and tweet it, or what is the same, publish it.
Once you have created your account you will have followers (followers) that will be the users that follow your profile, and the followed (followed), those profiles that you want to follow.
The publications, as we already mentioned, are called tweets. You will see the tweets of the people you follow, the retweets and favorites they make, just as your followers will get yours.
An RT or retweet is when you share a publication that you liked, you can just hit the RT button or add a message. The favorites, like in any other social network, are those tweets that you have liked, and you only have to press the heart to add them to the favorites section of your profile.
Its operation is simple, it consists of sharing and viewing information, memes, advice, opinions, videos, stories, etc. Everything you can think of can be published on this social network.
One characteristic of Twitter is that by having a limitation in each of its posts, what is known as a "thread" was born. A Twitter thread is nothing more than writing a tweet, adding the word thread at the end to indicate to users that you are going to continue with that topic, and then replying to each tweet so that they appear in order. It is the way that users found to extend themselves before the limitation of 280 characters.
Tips to succeed on Twitter
Twitter is an easy way to get started in the digital world, first because creating an account doesn't require much effort or knowledge, and second because it's an ideal place to promote your business or personal brand. In this social network, you can interact with your followers, get potential customers, retain those you already have, communicate news about your business, and share quality and valuable content with your audience.
We leave you a small list of tips for you to be successful on Twitter:
Hashtags. They are those words or short phrases that go together with this “#” symbol. Using hashtags can be very effective to achieve greater impact in your publications. The best is 1 or 2 per tweet and as long as they are related to what you post.
Optimize your profile to the maximum. It is important that you have a good profile and cover photo if you are a company that is your corporate image so as not to confuse the audience. Create a short biography, but one that defines you. You must have all your profile information filled out.
Interact with your followers. Whether you have a business or are looking to grow online on a personal level, interaction, and communication with your community are important. The good thing about social networks is that they are a point of contact and make the relationship between the company and the client closer.
In addition, when you talk with your audience, you know their opinion, which can help you get to know them better and improve your products, brand, or services.
Write but also share. Not only can you share information about yourself, but you will also overload your followers. Retweet tweets from your followers (followers) and thus you will be able to have a relationship with others, who can also share with you.
Choose well the content you share. You must choose well the images, videos, gifs, etc. with which you accompany your copies. In short, make engaging content.
Write daily. Analyze the best times to post, it is not necessary to post all day, but an average of 5 per day, you have to stay active so that they do not forget about you.
Know your audience well. In all digital marketing strategies, knowing your audience is the basis. If you know whom you are targeting, and their tastes and their needs, it will be easier for you to create content. Create a buyer persona profile to give personality to your perfect follower, and post with them in mind.
How to do video marketing on Twitter
You already know what the Twitter social network is about, what its main functions are, and the tips to succeed in it. Now it's your turn to put these tips into action!
If you don't have an account, we encourage you to open one. If, on the other hand, you already have one, take advantage of this post to start these tips.
