When it comes to social media, not many businesses are as fond of authenticity as Instagram users are. They appreciate the human element that comes with posts like a family enjoying a picnic in the summer or a dog running in its yard.

As a result, users have become incredibly discerning about the brands they follow, and those who don’t take the time to authentically connect with their audience run the risk of having their followers leave them behind for good.

However, rather than seeing this as an opportunity to better engage with your followers and build a more personal connection with your audience, most business owners see this as a crippling pandora’s box version of social media for business.

That is why if you haven’t already got on board with Instagram and would like some insight into how you can get Instagram followers faster than ever before, keep reading!

The benefits of Instagram growth

As one of the most popular social media platforms in the world, Instagram has the potential to attract a huge audience of engaged consumers. Because of its broad reach and user-friendly format, it is a great place to increase brand awareness, boost customer engagement, and strengthen seller relationships. To take your Instagram from good to great, here are some of the key benefits of Instagram growth: 

- Targeted Reach: The most important benefit of Instagram growth is that it allows you to target your audience. With other social media platforms, you have to try to reach as many people as possible, even if they aren’t interested in your product. Because of its visual format, Instagram makes it easier to hone in on your ideal audience and grow your reach to their specific interests. 

- Easy Advertising Solutions: When choosing a platform to launch your business on, the last thing you want to do is skew the cost of operation. That is why, whether you are looking to start a blog or grow your Instagram account to a professional level, you should be extremely cautious about your advertising options. That is why, even though other social media platforms require you to use their native ad solutions, Instagram allows businesses to quickly find and use third-party advertising solutions. This means you can find a suite of advertisements that fits your budget and caters to your key audience. 

- Increased Revenue: Of all the reasons to grow your Instagram account, the most important is that it enables you to continue growing your audience. As we mentioned before, the majority of businesses choose to launch on Instagram without any intention of growing their following. However, when you do launch on Instagram, you have a major opportunity to grow your business. We recommend that you take advantage of this opportunity by growing your Instagram to its fullest.

Which type of content works best on Instagram?

There are countless ways to use Instagram, but if you’re planning on growing your account, there are a few types of content that are going to earn you the most engagement. That said, we do recommend experimenting and seeing what type of content resonates best with your audience. However, based on experience, here are some of the most popular content types on Instagram: 

- Visual Content: Visual content is going to be the cornerstone of your campaign. That is because it is going to be the content your audience sees when they follow you and is going to be the main reason for their engagement. Therefore, if you are only using one type of content, make it visual. That being said, as Instagram is primarily visual, you may want to consider adding more written content to your posts. This can help you engage your readers and strengthen the connection between you and your audience. 

- Hashtags: As everyone and their dog is trying to use hashtags to grow their social media presence, it can sometimes be difficult to find a relevant hashtag for your brand. Fortunately, Instagram provides you with multiple hashtags per post, and with a little bit of creativity, you can find one that applies well to your product or service. 

- Interaction: This one seems a bit silly, but Instagram engagement is one of the best ways to grow your brand. That is because it doesn’t require you to write any words or create any visuals. Instead, it simply requires that you respond to the numerous comments from your followers. That is why it is crucial to always include a way to receive comments when creating posts on Instagram.

How to find your audience on Instagram

There are a few ways to find your audience on Instagram. However, the most important is the one you already have on your phone. That is why, whether you are looking to grow your business or simply engage with your current followers, you need to make it a priority to open the app as often as possible.

First, you need to make sure that you have a clear understanding of your audience. This means you need to take a look at your current Instagram followers and make a note of the types of people who follow you. Once you have this information, you can begin to narrow down your audience to specific interests and user types.

Once you have your audience narrowed down, it is time to engage with them. To do this, you need to find someone within your audience who shares your interests and create a post with them in mind. This will allow you to find out what types of posts your followers like to see and is a great way to begin growing your Instagram following.

How to find and engage with your audience on Instagram

Now that you know how to find your audience on Instagram, it’s time to begin engaging with them. This is crucial for two reasons: first, it allows you to strengthen the connection you have with your current followers by engaging with their comments.

Second, it helps you find new people to follow and engage with who may have never heard of your brand before the engagement. To begin engaging, you need to make sure you are following multiple accounts within each specific interest. Doing this allows you to find users within your niche and begin engaging with their comments.

Once you have engaged with multiple users within your niche, it is time to begin following more generic accounts. When you begin following a more generic account, the next step is to search for people who have similar interests.

Doing this will allow you to follow users who have interests that align with your brand. Once you have followed a few users who fit this criterion, it is time you begin unfollowing those who do not.

Wrapping up: Is now a good time to grow your Instagram?

Given how fast the Instagram algorithm is changing, you must get started on the platform as soon as possible. That is why, if you want to grow your Instagram account as quickly as possible and gain access to the best growth opportunities, we recommend that you take action immediately.

That being said, we also recommend that you keep your eyes open for any opportunities to grow your account. With the right planning, you can take advantage of any new growth opportunities that arise and continue to grow your following on Instagram at a rapid pace.