Amaterasu Beauty, founded in Vancouver, BC, brings the radiance of the Japanese sun goddess to modern clean beauty. Driven by founder Sara—makeup artist, entrepreneur, and mother. Amaterasu’s mission is to deliver 24-hour, truly smudge-proof, waterproof eye makeup crafted in Japan. Amaterasu stands at the intersection of functionality and purity: long-wearing eye makeup you can use without compromising your health or skin. Celebrate brilliance and confidence with Amaterasu’s clean, powerful, and effortless eye makeup.