Most businesses enter a new year with the same digital marketing strategy they had the year before, adjusted slightly for budget and maybe a new channel added. In 2026, that approach is riskier than it used to be, because three structural shifts in how customers research, how search engine

Most businesses enter a new year with the same digital marketing strategy they had the year before, adjusted slightly for budget and maybe a new channel added. In 2026, that approach is riskier than it used to be, because three structural shifts in how customers research, how search engine