Kids Tablet Market
According to Market Research Future (MRFR), the global kids tablet market is estimated to reach USD 32 billion at a CAGR of 14% from 2022 to 2030 (forecast period). The report addresses and explores the effects of the COVID-19 outbreak on the global kids tablet market, including potential opportunities and challenges, drivers, and risks.
Kids tablets are thin, flat, and portable devices that are used for entertainment and educational purposes. Like smartphones, tablets are multi-functional devices with integrated tools such as audio recording, front and rear cameras, and videos. Kids tablets are available in child-friendly designs, like scratch-proof screen, rounded corners, and impact-proof body to withstand the thrashing which is destined to face from the kids. With improved touchscreen technology, tablets have implemented new technologies to provide users with higher-quality user touch screen interaction, including multi-touch pinch, zoom, and rotate features.
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Market Dynamics
With the increasing number of devices over the last decade, children are increasingly gaining access to tablets, smartphones, and laptops, among others. Children spend a bit more time on mobile devices than on outdoor activities. As a result, most tablets for children are equipped with built-in parental control and activity tracker, timers, and pre-selected apps or websites that are solely for children. Some manufacturers are planning to equip these devices with an SOS feature to warn parents in case the child needs urgent attention. Children enjoy playing games, watching movies, and studying on large screens. In addition, due to the emergence of improved audio and video features, they are able to recognize words better and develop a strong vocabulary. Because of their large scale, children can play games as well as work on projects together. Thus, the growing demand for tablets for entertainment purposes is one of the factors leading to the growth of the kids tablet industry.
In addition, most schools in both developed and developing countries have begun to follow BYOD trends. The use of tablets in the classroom allows students to engage in learning activities at their own pace, using a personal approach. This facilitates, improves, and transforms the learning experience, thereby enhancing learning outcomes for students. Thus, the adoption of the BYOD concept by modern schools is increasing the market for kids tablets. However, tablets typically have less availability of memory than laptops. Tablets cannot allow specific applications that may be supported by a laptop or a desktop computer. Moreover, the increasing demand for smartphones among children is likely to limit the growth of the industry.
Key Players
The leading participants in the global kids tablet market are Lenovo Group Limited (Hong Kong), Amazon.com, Inc (US), Apple Inc. (US), Huawei Technologies Co., Ltd (China), KD GROUP (US), SAMSUNG (South Korea), OpenText Corporation (Canada), LogRhythm, Inc. (US), Mattel, Inc. (US), and AccessData (US).
Other prominent players studied for the global kids tablet market are Micromax (India), Pinig Tech Pvt. Ltd (India), CONTIXO (US), LeapFrog Enterprises (US), FireEye (US), Bubblegum (South Africa), and dragontouch.com (US), among others.
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Market Segmentation
The global kids tablet market has been segmented on the basis of connectivity, RAM size, and end-user.
By connectivity, the global kids tablet market has been divided into Wi-Fi enabled and SIM-enabled.
By RAM size, the global kids tablet market has been divided into less than 1 GB, 1 GB and above
By end-user, the global kids tablet market has been divided into less than 5 years, 5 to 10 years, and 10 to 15 years
Regional Analysis
By region, the global kids tablet market has been classified into North America, Europe, Asia Pacific, Central and South America, and the Middle East Africa.
North America, followed by Europe, has the highest market share due to the early acceptance of online learning trends in these regions. The Asia Pacific market is predicted to be the fastest-growing regional market over the forecast period, as schools in the region have begun to embrace kids tablets for learning purposes. Moreover, the increasing demand for kids tablets for entertainment is expected to drive the growth of the industry. The market in the Middle East and Africa is expected to rise significantly in the coming years.
Competitive Analysis
Key players in the global market for kids tablet are focusing on innovations in manufacturing technologies to improve the quality and shelf life of kids tablet. Publishers and media organizations are partnering with schools to create educational content and encourage digital learning. Companies are trying to build rich features, content, and applications to draw children and their parents to purchase their items. Manufacturers also concentrate on cost, ease of use, and sustainability in order to remain competitive in the market.
