The India In Vitro Fertilization (IVF) market was valued at USD 1.06 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 7.8% from 2024 to 2030. Several critical factors are contributing to this growth trajectory, including ongoing technological advancements in assisted reproductive technologies (ART), the increasing popularity of fertility tourism, and various supportive government initiatives. Additionally, rising public awareness regarding fertility treatments, greater acceptance of IVF as a mainstream option for couples facing difficulties conceiving, and the growing incidence of infertility are further boosting demand for IVF services across the country.

According to the National Family Health Survey 2019-21 (NFHS-5), India's Total Fertility Rate (TFR)—which represents the average number of children per woman—has declined from 2.2 to 2.0 nationally between the fourth (2015-16) and fifth (2019-21) rounds of the survey. Only a few states, namely Meghalaya (2.91), Bihar (2.98), Jharkhand (2.26), Uttar Pradesh (2.35), and Manipur (2.17), remain above the replacement level of fertility, indicating a broader national trend of declining fertility that could further drive IVF demand.

Medical advancements in IVF technology have played a pivotal role in improving the success rates of procedures while simultaneously lowering the cost of treatment. Innovations such as preimplantation genetic testing, embryo freezing, and time-lapse imaging have increased treatment efficiency and accessibility, making IVF a more attractive option for Indian couples. Furthermore, ongoing developments in ART, which encompasses IVF and other fertility procedures, are expected to continue fueling market expansion.

Fertility tourism has also emerged as a major growth driver for the Indian IVF industry. India offers a unique combination of affordability, state-of-the-art medical infrastructure, a supportive regulatory framework, and cultural openness to fertility treatments, making it a preferred destination for international patients. For example, Chennai Fertility Center has created specialized fertility tourism programs that cater specifically to international couples seeking high-quality, cost-effective IVF treatment in India.

Key Market Trends Insights:

• By Instrument, the culture media segment led the India IVF market in 2023, holding a dominant market share of approximately 40%. Culture media play a crucial role in the IVF process, providing the essential nutrients and optimal conditions required for fertilization, embryo development, and successful implantation. Their importance in maintaining the viability and quality of embryos during various stages of the procedure has significantly contributed to their widespread use and market dominance.

• By Procedure Type, the frozen nondonor segment accounted for the highest revenue share in 2023. This indicates a growing preference for frozen embryo transfer procedures among patients using their own genetic material rather than donor eggs or embryos. The increasing success rates, cost efficiency, and reduced health risks associated with frozen embryo transfers have contributed to the strong performance of this procedure type in the Indian market.

• By Provider, fertility clinics emerged as the dominant segment in 2023 and are projected to register the fastest compound annual growth rate (CAGR) throughout the forecast period. These specialized clinics are preferred for their dedicated reproductive services, availability of advanced technologies, personalized care, and expertise in handling infertility cases. The expansion of fertility clinics across urban and semi-urban areas, coupled with increasing awareness and accessibility, has played a key role in their market leadership and anticipated future growth.

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Market Size Forecast:

• 2023 Market Size: USD 1.06 Billion

• 2030 Projected Market Size: USD 1.82 Billion

• CAGR (2024-2030): 7.8%

Key Companies Market Share Insights:

Several prominent players are actively contributing to the growth and development of the India in vitro fertilization (IVF) market. Some of the key participants include Nova IVF, Indira IVF Hospital Private Limited, CK Birla Healthcare Pvt. Ltd., Max Healthcare, Bloom Fertility Centre, Manipal Health Enterprises Pvt. Ltd., among others.

• Nova IVF operates a wide network of fertility clinics across India, providing a comprehensive range of assisted reproductive services. These include in vitro fertilization (IVF), egg freezing, and various other fertility-related procedures. The organization is known for its patient-centric approach and use of advanced reproductive technologies to improve success rates and patient satisfaction.

• Indira IVF Hospital Private Limited is a leading name in the field of infertility treatment, offering specialized services in assisted reproductive technologies. The hospital provides a wide array of treatments, including IVF, intrauterine insemination (IUI), surrogacy, fertility preservation, and diagnostic testing. With a strong national presence and advanced infrastructure, Indira IVF has become a key player in this sector.

• Max Healthcare is a well-established healthcare provider in India, offering a diverse range of medical services. Within the reproductive health space, Max Healthcare provides a full spectrum of infertility treatments. These include IVF, intracytoplasmic sperm injection (ICSI), IUI, donor egg IVF, surrogacy services, and cryopreservation. The organization combines clinical expertise with state-of-the-art technology to support patients throughout their fertility journey.

• Bloom Fertility Centre is a specialized facility focused on offering assisted reproductive technology (ART) services. The centre is equipped with modern infrastructure, including advanced laboratory equipment and high-quality imported culture media. With a team of skilled professionals, Bloom Fertility Centre provides services such as ovarian stimulation, egg retrieval, embryo transfer, and other related treatments aimed at enhancing the success rates of fertility procedures.

Key Players

• CK Birla Healthcare Pvt. Ltd.

• Nova IVF

• Indira IVF Hospital Private Limited.

• Apollo Fertility (Apollo Specialty Hospitals Pvt. Ltd.)

• Max Healthcare

• MANIPAL HEALTH ENTERPRISES PVT LTD

• Bloom Fertility Centre

• BACC Healthcare Private Limited

• Cloudnine Hospitals

• Morpheus IVF

• Babies and Us Fertility and IVF Centre (Ind) Pvt Ltd

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Conclusion:

The India IVF market is firmly on an upward trajectory, spurred by rising infertility awareness, technological innovation, and growing social acceptance of fertility treatments. Advancements such as preimplantation genetic testing and time-lapse imaging have boosted treatment effectiveness, while a conducive regulatory environment and government support have improved accessibility. The country’s appeal as a cost-effective medical tourism destination further strengthens its growth potential. With a steady expansion of fertility clinics and enhanced patient trust, the industry is well-positioned for continued expansion, driven by innovation, supportive policies, and an increasing demand for reproductive healthcare.