Men's Underwear Women's Lingerie Market Overview

The Men’s Underwear and Women’s Lingerie Market has seen consistent growth in recent years, driven by changing consumer preferences, increasing fashion consciousness, and rising demand for comfort and performance-driven products. The market is witnessing a shift as both men and women now prioritize style and comfort equally, with an expanding range of products catering to different preferences, including eco-friendly options. Increasing awareness about body image, coupled with a rise in disposable income, has spurred the demand for high-quality undergarments.

The Men's Underwear and Women's Lingerie Market was valued at approximately USD 236.93 billion in 2023. This market is projected to grow from USD 250.55 billion in 2024 to USD 392.05 billion by 2032. With a compound annual growth rate (CAGR) of around 5.75% during the forecast period (2024-2032), the industry is expected to see substantial growth.

Key Drivers of Growth:

Several factors contribute to the rapid growth of the Men’s Underwear and Women’s Lingerie Market:

1. Fashion and Style Preferences: With growing interest in fashion, especially with the rise of e-commerce platforms showcasing a wide range of styles and brands, consumers are becoming more selective about their undergarments. Lingerie and underwear are now seen as both functional and fashionable, with bold designs and luxury options being popular among younger demographics.
2. Rising Disposable Income: As disposable income rises, especially in emerging economies, people are spending more on premium, high-quality undergarments. Consumers are willing to invest in lingerie and underwear made from comfortable, high-quality materials, leading to increased market growth.
3. Health and Comfort Awareness: There is a growing shift toward comfort, particularly in the wake of the COVID-19 pandemic, where comfort at home became a priority. Men’s underwear and women’s lingerie brands now emphasize comfort, breathability, and moisture-wicking properties, increasing consumer demand for high-performance products.
4. Celebrity Endorsements and Social Media Influence: Influencers and celebrities endorsing various lingerie and underwear brands have played a significant role in driving market growth. Social media platforms like Instagram and TikTok allow for widespread visibility and engagement, encouraging younger generations to explore different products.

Competitive Landscape:

The Men’s Underwear and Women’s Lingerie Industry is competitive, with numerous key players offering a wide array of products. Major brands like Victoria’s Secret, Calvin Klein, HM, Triumph, and Hanes dominate the market, while newer brands focusing on inclusivity, eco-friendly materials, and comfort are also carving out significant market shares.

- Victoria’s Secret continues to lead the women’s lingerie segment with a strong brand presence, innovative designs, and strategic marketing campaigns.

- Calvin Klein is known for its minimalistic approach to men’s underwear, offering both style and comfort.

- Emerging brands like Savage X Fenty have gained significant traction with their emphasis on inclusivity, diversity, and body positivity.

Partnerships and acquisitions in this space are also common as brands look to expand their product offerings and customer base. Companies are investing heavily in research and development to create lingerie that integrates functionality and style seamlessly.

Key Trends in the Market:

1. Sustainability and Eco-Friendly Materials: Consumers are becoming increasingly environmentally conscious, leading to a surge in demand for sustainable, eco-friendly lingerie and underwear. Brands are now offering products made from organic cotton, bamboo fibers, and recycled materials to cater to this market segment.
2. Inclusive and Diverse Product Offerings: The demand for inclusive sizing has been growing, with more brands offering extended size ranges to cater to a diverse consumer base. The trend is supported by consumers’ desire for comfort and body positivity, reflected in the rise of brands advocating for diversity.
3. Technological Integration: The integration of technology in the lingerie market is a significant trend. Smart lingerie, such as bras with built-in sensors to monitor body temperature or health metrics, has started gaining popularity. These innovations are particularly appealing to tech-savvy consumers who seek convenience and advanced features.
4. Subscription Models: Subscription services for men’s underwear and women’s lingerie are gaining traction. These models offer convenience and personalization, making it easier for consumers to access their preferred styles and sizes regularly.

Market Segmentation:

The Market of Men’s Underwear and Women’s Lingerie can be segmented based on several factors:

1. Product Type:

   - Men’s Underwear: Boxers, briefs, trunks, and thongs.

   - Women’s Lingerie: Bras, panties, shapewear, nightwear, and corsets.

2. Material: Cotton, silk, lace, microfiber, nylon, and bamboo fabrics are some of the most common materials used in the production of lingerie and underwear. Each material caters to different preferences for comfort, luxury, and durability.
3. Distribution Channel:

   - Offline Retail: Department stores, specialty stores, and supermarkets.

   - Online Retail: E-commerce platforms and direct-to-consumer websites, with a significant increase in online shopping post-pandemic.

4. End-User:

   - Men’s Underwear: Targeted at male consumers of all age groups, with different product lines for comfort, fashion, and performance.

   - Women’s Lingerie: Lingerie products tailored to women of various age groups, from everyday wear to luxury and special-occasion garments.

Regional Analysis:

The Men’s Underwear and Women’s Lingerie Market is geographically diverse, with significant demand across different regions:

1. North America: Dominated by the U.S., where brands like Victoria’s Secret and Calvin Klein continue to enjoy strong market presence. The increasing demand for premium products and the popularity of subscription models are notable trends in this region.
2. Europe: Europe remains a key market for both men’s underwear and women’s lingerie, with countries like France, the UK, and Germany contributing significantly to sales. Luxury lingerie, such as those offered by brands like Chantelle and Agent Provocateur, continues to drive growth.
3. Asia Pacific: The Asia Pacific region is seeing rapid growth, driven by rising disposable incomes in countries like China, India, and Japan. Increased awareness of body image and fashion trends, particularly among younger consumers, is driving demand for both men’s underwear and women’s lingerie in the region.
4. Latin America and Middle East: In these regions, cultural preferences and economic factors shape the demand for specific types of lingerie. However, increased westernization and exposure to global fashion trends are expanding the market in these regions.

Future Outlook:

The Men’s Underwear and Women’s Lingerie Market is expected to continue expanding through 2032. Key drivers such as changing fashion trends, consumer demand for comfort and functionality, and the rise of online shopping will continue to propel market growth. In addition, increasing attention to sustainability and inclusivity will play a significant role in shaping product offerings and consumer choices in the coming years.

With the market becoming more diverse and inclusive, brands will focus on meeting the needs of a wide range of consumers. The increasing integration of technology, such as smart fabrics and personalization options, will also contribute to the market's growth.

the Men’s Underwear and Women’s Lingerie Market is evolving, with significant trends emerging in sustainability, inclusivity, and technological integration. Brands that adapt to these changes and invest in innovation will likely maintain a competitive edge as the market continues to grow and diversify through 2032.

Men S Underwear Women S Lingerie Market Size was estimated at 236.93 (USD Billion) in 2023. The Men S Underwear Women S Lingerie Market Industry is expected to grow from 250.55(USD Billion) in 2024 to 392.05 (USD Billion) by 2032.