How To Become A Male Model use their physical appearance to represent brands and designers by wearing their clothing and accessories in photo shoots, commercials, and runway shows. The role of professional models in India typically requires both physical attractiveness and the ability to maintain an elegant and graceful appearance through long hours. Fashion models also work with other models, along with designers, directors, and photographers for a shoot with a particular brand. Certain companies hire them for particular parts of their body such as hands or legs for rings and nail polish.