Australia Jewellery Market Outlook

The Australia jewellery market size attained a value of USD 3.34 billion in 2024. Aided by increasing disposable income, evolving consumer preferences, and the rising demand for luxury and fashion accessories, the market is projected to grow at a CAGR of 2.76% between 2025 and 2034 to reach a value of USD 4.26 billion by 2034.

The jewellery industry in Australia encompasses a diverse range of products, including gold, silver, and platinum jewellery, as well as gemstone and diamond-studded ornaments. The sector is significantly influenced by cultural traditions, changing fashion trends, and technological advancements in jewellery design and manufacturing. With an increasing emphasis on personalisation and sustainable sourcing, the market continues to experience substantial growth.

Key Drivers of Market Growth

The increasing demand for premium and luxury jewellery products is a significant factor driving the growth of the Australia jewellery market. Consumers are increasingly viewing jewellery as an investment, particularly in gold and diamond pieces. This trend is further supported by rising disposable incomes and a growing preference for high-end accessories.

The rapid expansion of e-commerce platforms has revolutionised the jewellery retail landscape in Australia. Online channels provide consumers with access to a wide variety of jewellery designs, competitive pricing, and convenience, thereby significantly boosting sales. Additionally, technological innovations such as augmented reality (AR) and virtual try-ons have enhanced the online shopping experience, increasing consumer engagement and satisfaction.

The growing trend of sustainable and ethically sourced jewellery is also shaping the market. Consumers are becoming more environmentally conscious and prefer brands that prioritise ethical sourcing of gemstones and metals. This shift has led to increased demand for recycled and lab-grown diamonds, as well as fair-trade gold.

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Australia Jewellery Market Segmentation

The market can be divided based on product, by material, end use, distribution channel and Region.

Market Breakup by Product

• Necklace
• Bracelet
• Earring
• Ring
• Others

Market Breakup by Material

• Gold
• Diamond
• Platinum
• Others

Market Breakup by End Use

• Women
• Men
• Children

Market Breakup by Distributional Channel

• Offline Retail Stores
• Online Retail Stores

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Competitive Landscape

Some of the major players explored in the report by Expert Market Research are as follows:

• By Charlotte Pty Ltd.
• Amber sceats Pty Ltd.
• Christie Nicolaides
• Bulgari Australia Pty Ltd.
• Gucci Australia Pty Ltd.
• Others

Challenges and Opportunities

Despite its growth potential, the Australia jewellery market faces several challenges. The volatility in raw material prices, particularly for gold and diamonds, poses a significant challenge for manufacturers and retailers. Additionally, counterfeit products and concerns over unethical sourcing practices can impact consumer trust and brand reputation.

However, the increasing focus on customisation and personalisation presents significant opportunities for market players. Consumers are seeking unique, tailor-made jewellery pieces that reflect their personality and style, encouraging brands to invest in bespoke jewellery services. Moreover, technological advancements such as 3D printing and blockchain for transparency in the supply chain are expected to enhance innovation and consumer confidence.

Future Trends

The future of the Australia jewellery market is expected to be shaped by sustainability, digital innovation, and evolving consumer preferences. The rising demand for gender-neutral and minimalist jewellery is influencing product offerings, while ethical sourcing and eco-friendly practices are becoming key differentiators for brands.

Additionally, digitalisation and the integration of the metaverse into retail experiences are set to redefine the industry. Virtual jewellery collections, NFT-based jewellery ownership, and AI-driven customisation are emerging trends that will drive future growth.