1. Review Their Portfolio and Style Versatility
The first step in evaluating an animated video production company is to look at their portfolio. A well-rounded company should showcase a diverse body of work, demonstrating their ability to adapt to various industries, audiences, and creative styles.
Does their portfolio include 2D animation, motion graphics, whiteboard animation, or character-based storytelling? Do their visuals feel modern and polished? More importantly, can they tell a story in different tones—playful, serious, corporate, or emotional?
What to look for:
A variety of animation types and industries
High production quality and attention to detail
Videos that are engaging, informative, and clearly branded
Use of voiceovers, music, sound effects, and timing that enhance the narrative
The best companies can match your brand’s unique style rather than pushing a one-size-fits-all solution.
2. Assess Their Storytelling and Scriptwriting Capabilities
A great video doesn’t start with animation—it starts with the script. That’s why it's essential to choose an animated video production company that places equal importance on messaging and storytelling.
The right company will work closely with you during the scripting phase to ensure your message is clear, concise, and emotionally engaging. They’ll ask questions about your audience, product, and brand voice to build a narrative that educates, entertains, and converts.
Scriptwriting strengths include:
Problem-solution narratives that resonate
Brand-aligned tone and vocabulary
Clear calls to action
Pacing and structure that hold attention
Even the most visually stunning video will fall flat without a compelling script. Make sure your chosen company prioritizes storytelling from day one.
3. Understand Their Process and Timeline
Animation requires a collaborative process that involves briefing, scripting, storyboarding, designing, animating, voicing, and delivering. Every step plays a crucial role in the final outcome, which is why transparency is essential.
The ideal animated video production company will clearly explain their workflow and offer realistic timelines for each phase. You’ll know what to expect, when to provide feedback, and when the final product will be delivered.
Look for:
A step-by-step production plan
Milestones with timelines
Built-in rounds of revisions
A single point of contact or dedicated project manager
You should feel guided—not lost—throughout the process. A structured timeline is a sign of professionalism and reliability.
4. Evaluate Communication and Client Collaboration
Smooth communication can make or break your video project. An excellent animated video production company doesn’t just deliver videos—they listen, respond, and collaborate. They’re open to feedback, receptive to your ideas, and offer creative input when needed.
Early in your conversations, assess how responsive the team is. Are they willing to jump on calls? Do they clarify your needs or just send a quote? Are they proactive in explaining their suggestions?
Signs of great communication:
Fast, friendly, and clear responses
Willingness to understand your goals
Transparent about limitations or expectations
Strong client reviews that mention team collaboration
Remember, a successful animation is the result of mutual creativity. Look for a company that treats you like a partner—not just a client.
5. Consider Pricing and Value for Investment
While pricing is a critical factor, it shouldn't be the only one. The lowest price often means compromising on quality, storytelling, or support. Instead, focus on value—what you get for your budget.
A reputable animated video production company will offer pricing that reflects their expertise, quality of work, and the scope of your project. They should provide detailed quotes outlining what’s included—scriptwriting, voiceover, revisions, animation style, etc.
What defines good value:
Clear breakdown of services and costs
Flexible pricing tiers or packages
No hidden fees
Quality that aligns with the investment
If you're on a budget, some companies may offer shorter videos, simplified animation styles, or reusing existing assets to help reduce costs without compromising core quality.
6. Check Client Testimonials and Online Reviews
Before making a final decision, research the company’s reputation. Happy clients leave positive testimonials—and unhappy ones leave clues. Look for reviews on platforms like Clutch, Trustpilot, LinkedIn, and Google. You can also request references or case studies from the company itself.
Do clients mention that deadlines were met? Was the communication clear? Did the final video meet expectations? Positive feedback, especially from businesses in your industry, is a strong green flag.
Trust indicators:
Verified reviews and 4.5+ star ratings
Testimonials highlighting results or engagement metrics
Case studies with challenges and solutions
Repeat clients or long-term partnerships
A company with a strong track record is more likely to deliver the results you're looking for.
7. Ask About Post-Production and Ongoing Support
Your animation journey shouldn’t end with the final render. The right animated video production company will offer post-production support, including video resizing, repurposing clips for social media, adding subtitles, or making future edits if your messaging evolves.
They might also provide strategy advice on where and how to use the video for maximum reach—YouTube, landing pages, email campaigns, or social media ads.
Support services may include:
Different video formats and aspect ratios
Minor post-delivery edits or versioning
Hosting or publishing recommendations
Additional assets like thumbnails, GIFs, or teaser clips
A long-term partner adds more value than a transactional vendor—especially if you plan on creating more videos down the line.
Conclusion: How to Choose the Right Animated Video Production Company?
Choosing the right animated video production company isn’t just about finding skilled animators—it’s about finding a creative partner who can translate your ideas into powerful visual stories that drive results.
