Whether your business is big or small, strengthening relationships with clients is essential. It allows your business to stay in the competition and create long-term partnerships with clients. One of the best ways to strengthen your company’s relationship with clients is by showing them how much you appreciate them. In doing so, you can host an event.

However, one of the most crucial parts of having a client appreciation event is deciding what type of event you’re going to host. Fortunately, nowadays, many options can help you make an impact.

In this article, we’ll give you some fresh ideas for your client appreciation event.

1. Networking Event

Networking is one of the things clients look forward to, so hosting an exclusive networking mixer can be a great idea. This is a great option if you want a simple, intimate event where people can talk, make connections, and create projects for the industry.

For this event, you may not need to call for corporate event planners. Instead, rent a local venue or restaurant, and keep the food and drinks coming.

2. Appreciation Dinner

If you want to level up your after-work appreciation event, you can have a dinner reservation at a high-end restaurant. Let your clients know that they’re special by treating them in a classy way. Compared to the first option, this one requires a welcome gift, and of course, don’t forget to order the best dishes, and if possible, know the type of drink your clients prefer.

3. Bring the Clients to the Office

Another simple yet effective client appreciation event idea is to let them explore the behind-the-scenes of your operations. You can offer a tour around the office, explain the basic processes of your operations, and introduce them to the people who make things happen. Besides, transparency is key to building trust, so this type of client appreciation event can be an ideal way to show gratitude.

4. Wellness Relaxation Event

If you want your clients to forget about business for a while, treat them to a wellness and relaxation event. Some of the relaxation activities that you can suggest include a massage, a spa, a yoga class, and hiking. Of course, ensure that your clients love doing these activities before finalising the event.

5. Interactive Workshops

Every once in a while, people in the business world should also learn new things apart from the industry their businesses are related. So, as a part of client appreciation, you can treat them to an interactive workshop wherein they’ll learn new things and be entertained. It can be about baking, making pottery, painting, mixology, and other interesting things that can become a new hobby.

6. Seasonal Celebrations

Summer is here, and another great way to show gratitude to your clients is by treating them to a seasonal celebration. In this case, a summer getaway can be a great option. You can spend some time at the beach, or even host a barbecue on a weekend. Besides, having a seasonal celebration can be something more memorable than having a simple dinner at a restaurant.

7. Charity Events Volunteering

Giving back to the community by organising a charity event or volunteering can deepen the business-client relationship. At the same time, you get to help other people. You can either organise the charity event or partner with another company organising one.

If you’re organising a charity event, you can hire corporate event planners. But if there are volunteers, you can ask them to do so. On the other hand, if you’re going to partner with an existing charity event, you can try ask gather as many volunteers as possible.

8. Private Entertainment Events

If you want to focus on the entertainment part of showing your appreciation to your clients, you can book a private movie theatre, museum, or magic show. You can create a survey about the kind of entertainment event that the participants are interested in seeing.

9. Virtual Appreciation Events

Even if COVID-19 isn’t as threatening as it was before, virtual corporate events are still appreciated by various companies, especially those where the employees aren’t required to work at the office all the time, or those that offer remote jobs.

If you choose this option, you can include online games, and care packages so that everyone can still enjoy even if you’re far away from each other.

Final Thoughts

Organising client appreciation events can be a great idea to strengthen your bonds with your clients. However, deciding the type of event you’re going to organise can be the hardest decision ever. By considering the options in this article, you can easily choose the one that best fits your clients’ interests.

Are you planning to organise a client appreciation event soon? Let us know which type of event you’ve decided to organise by commenting below!