Born x Raised is more than just a clothing brand—it’s a cultural movement that embodies the raw, unfiltered essence of Los Angeles, particularly the streets of Venice and the broader Westside. Founded in 2013 by Spanto (Chris Printup) and 2Tone (Alex Erdmann), Born x Raised emerged as a tribute to the neighborhoods that shaped them, blending streetwear aesthetics with deep-rooted storytelling. The brand’s name itself reflects its ethos: being “born” into a certain environment and “raised” by its struggles, triumphs, and traditions.
Origins and Influences
Born x Raised was born out of necessity—a response to the rapid gentrification and cultural erasure happening in Venice Beach, a historically Chicano and Black neighborhood. Spanto, a Venice native, witnessed firsthand how the community he grew up in was being displaced and commodified. Rather than letting the culture fade, he and 2Tone channeled their frustration into art, creating a brand that honored the past while staying true to the streets.
The brand’s designs are heavily influenced by Chicano culture, lowrider aesthetics, gang history, and the DIY spirit of punk rock. Bold typography, vintage-inspired graphics, and provocative slogans like "On the Turf" and "I Just Want to Recluse My Youth" speak to nostalgia, resistance, and survival. Born x Raised doesn’t just sell clothes—it sells a mindset, a reminder of where you come from and the battles fought to stay true to yourself.
Cultural Impact and Collaborations
Born x Raised quickly gained a cult following, resonating with those who felt overlooked by mainstream streetwear. Unlike brands that capitalize on trends, Born x Raised remains rooted in authenticity, often collaborating with local artists, musicians, and even professional sports teams.
One of its most notable partnerships was with the Los Angeles Dodgers in 2021, a collaboration that bridged streetwear and baseball, two pillars of LA culture. The collection featured Dodgers logos reimagined with Born x Raised’s signature grit, paying homage to the team’s deep ties to the city’s Mexican-American community.
Another landmark moment was the brand’s work with Nike, releasing limited-edition sneakers that blended sportswear with street sensibilities. These collaborations weren’t just about business—they were cultural statements, reinforcing the brand’s mission to preserve and elevate LA’s heritage.
The Legacy of Spanto
Tragically, Spanto passed away in June 2023 after a long battle with cancer, leaving behind an indelible mark on streetwear and LA culture. His vision was never about fame or profit but about telling the stories of his people. Even in his absence, Born x Raised continues to thrive, guided by the principles he instilled: loyalty, respect, and an unapologetic love for the streets.
Spanto’s passing was mourned across the industry, with tributes from artists, athletes, and fans who recognized his impact. His legacy lives on through the brand’s commitment to community, whether through charity initiatives, local events, or simply keeping the culture alive in every stitch of their garments.
The Future of Born x Raised
Despite losing its founder, Born x Raised remains a powerful voice in streetwear. The brand continues to drop collections that reflect its roots while evolving with the times. New projects, collaborations, and grassroots efforts ensure that Spanto’s vision endures, inspiring future generations to stay true to where they came from.
In a world where streetwear often prioritizes hype over substance, Born x Raised stands as a reminder that real culture can’t be bought—it’s earned through struggle, pride, and authenticity. For those who understand its message, wearing Born x Raised isn’t just a fashion choice; it’s a declaration of identity.
Conclusion
Born x Raised is more than a brand—it’s a movement, a testament to resilience, and a love letter to Los Angeles. Through its designs, collaborations, and unwavering commitment to its roots, it has cemented itself as a cultural force. In an era of fast fashion and fleeting trends, Born x Raised proves that true style comes from the soul of the streets.
