The global nutricosmetics market is undergoing a substantial transformation, driven by rising consumer interest in holistic beauty solutions that support health and aesthetics from the inside out. With an emphasis on skin health, aging prevention, and nutritional support for hair and nails, nutricosmetics have emerged as a vital segment in the beauty and personal care industry.
Global Nutricosmetics Market size and share is currently valued at USD 7.51 billion in 2024 and is anticipated to generate an estimated revenue of USD 15.40 billion by 2034, according to the latest study by Polaris Market Research. Besides, the report notes that the market exhibits a robust 7.5% Compound Annual Growth Rate (CAGR) over the forecasted timeframe, 2025 - 2034
Market Overview
Nutricosmetics are dietary supplements formulated with active ingredients that enhance beauty by improving skin, hair, and nail health. Unlike conventional topical solutions, nutricosmetics work from within the body to promote cellular health, collagen synthesis, and hydration retention.
Key components include collagen products, hyaluronic acid, biotin, astaxanthin, vitamins (A, C, E), omega fatty acids, and botanical extracts like green tea and turmeric. These ingredients offer antioxidative, anti-inflammatory, and rejuvenating properties that align with the goals of modern beauty consumers.
The market’s growth trajectory is underpinned by innovations in formulation, consumer acceptance of beauty supplements, and the increasing convergence of the food, pharmaceutical, and cosmetic industries.
Market Segmentation
By Product Type
Supplements
Capsules
Tablets
Softgels
Powders
Supplements dominate the market, especially those containing collagen, biotin, and multivitamins. Capsules and tablets are the most popular formats due to ease of use and wide availability.
Functional Beverages
Collagen-infused drinks
Antioxidant juices
Functional beverages are gaining popularity for their convenience and ability to integrate seamlessly into daily routines. These products often target hydration, elasticity, and skin brightness.
Functional Foods
Beauty gummies
Fortified snacks and bars
Edible nutricosmetics appeal to a younger demographic and combine indulgence with beauty benefits, such as gummy bears packed with anti-aging ingredients and skin-boosting nutrients.
By Ingredient
Collagen Peptides – Widely used for skin firmness and elasticity.
Vitamins Minerals – Essential micronutrients supporting overall skin and immune health.
Carotenoids (Astaxanthin, Beta-Carotene) – Powerful antioxidants with photoprotective effects.
Polyphenols Botanicals – Derived from green tea, pomegranate, and other plants to enhance skin tone and fight oxidative stress.
Probiotics Prebiotics – Emerging ingredients linking gut health to improved skin conditions like acne and eczema.
By Application
Skin Care
The largest segment, addressing issues like dryness, dullness, wrinkles, and acne.Hair Care
Supplements for reducing hair fall and promoting growth and thickness.Nail Care
Products focused on strengthening brittle nails and improving nail growth.Anti-Aging
Nutricosmetics designed to delay the signs of aging are in high demand, especially among individuals aged 30 and above.
By End User
Women
Women represent the dominant user base, especially for collagen and skin hydration products.Men
An emerging market as male grooming and wellness trends gain momentum.Aging Population
Older adults are increasingly using nutricosmetics for wrinkle reduction, hydration, and maintaining youthful appearance.
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Regional Analysis
North America
North America holds a significant market share, led by the U.S. and Canada. The rising awareness of wellness, an aging population, and strong purchasing power contribute to sustained growth. E-commerce and influencer marketing play pivotal roles in consumer outreach. Leading beauty retailers are expanding their offerings to include ingestible products, such as collagen products and antioxidant supplements.
Europe
Europe is a mature market with high demand in Germany, France, the UK, and Italy. European consumers are more likely to seek products with clinical backing and sustainable sourcing. The regulatory environment is stricter than in other regions, enhancing product quality and consumer trust. The region also sees growing demand for plant-based and organic beauty supplements.
Asia-Pacific
The Asia-Pacific region is experiencing rapid growth, led by Japan, South Korea, and China. Cultural acceptance of food-based beauty and strong historical use of herbal medicine support widespread nutricosmetics consumption. Japan pioneered collagen drinks, while K-beauty brands integrate skincare with ingestibles. China’s rising middle class and tech-savvy consumers drive demand for personalized supplements and online wellness platforms.
Latin America
Countries like Brazil and Mexico are emerging markets for nutricosmetics, driven by a growing beauty industry and increasing consumer education. Regional brands are innovating with tropical superfoods like acai and guarana, appealing to health-conscious users.
Middle East Africa
While still in early stages, the region shows promise due to growing urbanization, wellness tourism, and premium skincare trends. The UAE and South Africa are key markets investing in luxury nutricosmetic lines and clean-label formulations.
Key Companies
The competitive landscape features a mix of established corporations, wellness start-ups, and cosmetic giants expanding into the ingestible space:
Nestlé Health Science – A global leader with strong investment in collagen brands like Vital Proteins and Persona Nutrition.
Amway (Nutrilite) – Offers a comprehensive line of supplements targeting hair, skin, and nails with botanical extracts and vitamins.
Shiseido – Among the pioneers of nutricosmetics in Asia, with products like The Collagen series marketed globally.
Pfizer Consumer Health – Known for multivitamin products with beauty claims tailored to different age groups and genders.
The Nue Co. – A premium DTC brand focusing on clean-label, clinically tested supplements for skin health and gut-skin connection.
Other notable players include Herbalife, HUM Nutrition, Skinade, and Olly. These companies focus on product innovation, influencer collaborations, and clinical validation to differentiate in a crowded market.
Industry Trends
Personalized Nutrition
AI-powered platforms and DNA testing are fueling personalized nutricosmetic regimens tailored to individual beauty and health profiles.Clean Label and Vegan Formulations
Consumers increasingly demand transparency in sourcing, manufacturing, and ingredient integrity. Vegan collagen, plant-based actives, and sustainable packaging are becoming standard.Beauty-Tech Convergence
Devices and apps are being introduced to track the efficacy of beauty supplements, linking intake with changes in skin hydration, tone, and elasticity through connected skincare ecosystems.Celebrity and Influencer Brands
Celebrity-backed nutricosmetic lines, especially in North America, help shape consumer perception and accelerate market penetration.
Outlook
The global nutricosmetics market is poised for substantial expansion as health, beauty, and nutrition continue to converge. Consumers are no longer satisfied with temporary fixes; they demand lasting beauty solutions that support wellness from within. With rising investments, scientific advancements, and a shift toward natural and preventive care, nutricosmetics are expected to become a mainstay in everyday beauty regimens.
As companies innovate with anti-aging ingredients, adapt to regional preferences, and enhance credibility through clinical testing, the nutricosmetics industry stands at the intersection of beauty, health, and biotechnology—ushering in a new era of comprehensive self-care.
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