Understand Your Property
Before anything else, know what you're offering. Is it a cozy one-bedroom apartment, a large commercial space, or a central parking lot?
Take note of what makes your property stand out. Think about location, features, size, nearby amenities, and unique benefits. This helps you craft a message that connects with the right people.
Tip: Highlight things like “close to Queen’s University, downtown access, or heated underground parking.
Know Your Ideal Tenant
You need to know who you’re talking to.
Are you targeting students, families, business owners, or commuters? When you understand your ideal tenant, your property marketing efforts become focused and effective.
Use simple questions to guide you:
Who would enjoy living or working here?
What problems does this space solve?
What lifestyle does it support?
Example:A bachelor apartment downtown? Aim for students or young professionals.
Create Strong Visual Content
Photos sell. Period.
People are visual, and great photos make your property stand out. Always use clear, well-lit pictures of each room, the exterior, and key features.
Better yet, use short video walkthroughs or 360° tours. This makes it easy for people to picture themselves there—even before a visit.
Tip:Hire a local photographer or use your smartphone with natural lighting. Clean the space before shooting.
Write a Clear, Honest Description
Your property description should be simple and real.
Avoid overused words like “luxurious” unless it truly is. Focus on facts—number of bedrooms, layout, square footage, appliances, parking, and what’s nearby.
Also, highlight what makes your property special.
Example:Newly renovated 2-bedroom apartment with in-unit laundry and a 5-minute walk to downtown Kingston.
That’s better than saying “beautiful modern unit.
Use Online Platforms
Your next tenant is likely browsing online. That’s why online property marketing matters.
Post your listings on popular websites like:
Realtor.ca
Kijiji
Facebook Marketplace
Zumper
PadMapper
And don’t forget your own website. Make sure it’s updated and mobile-friendly. Add a “Book a Viewing” button and a simple contact form.
Bonus Tip: Google My Business helps locals find you easily. Set it up if you haven’t already.
Leverage Social Media
Social media is a free and powerful tool for property marketing.
Use Facebook and Instagram to show your properties, post news, and talk to people. You can even run simple ads to target people in Kingston who are looking to rent.
Try this:
Share a short video tour.
Post before-and-after renovation photos.
Highlight tenant testimonials.
Use hashtags like #KingstonRentals or #WProperties.
Don’t worry about being perfect. Be consistent.
Offer Virtual Showings
In today’s world, convenience matters. People want to view places without always booking an in-person visit.
Offer virtual showings using:
Zoom or Google Meet
Pre-recorded video tours
3D walkthrough tools
Virtual options save everyone time and help filter serious leads from window shoppers.
Track What’s Working
You can’t improve what you don’t track.
Use basic tools like Google Analytics or Facebook Insights to see which platforms are bringing traffic. Are people clicking your listing but not reaching out? Maybe your photos or price need work.
Keep track of:
How many views each listing gets
How many inquiries you receive
How fast units are being rented
Adjust your strategy as needed. Property marketing isn’t “set it and forget it.”
Collect Reviews and Testimonials
Happy tenants are your best marketing tool.
Ask for a quick review after someone moves in or finishes their lease. A sentence or two is enough. Post these on your website and social media.
Example:
W Properties helped me find the perfect downtown rental in just 3 days! Super easy and friendly service.
These small notes build trust with new renters.
Use Clear Calls to Action (CTAs)
Don’t leave people guessing. Tell them what to do next.
Each listing or post should have a clear CTA:
“Call now to schedule a viewing”
“Apply online today”
“Message us to learn more”
Make it simple for people to take the next step.
11. Stay Consistent
The best property marketing happens over time.
Even if you don’t have vacancies today, keep posting. Keep showing off your properties. This builds your brand and keeps you top of mind.
When someone is finally ready to rent, they’ll remember you.
At W Properties in Kingston, we’ve seen how consistency helps fill units faster and keeps good tenants coming back.
Final Thoughts
Good property marketing is not about fancy tricks. It’s about being clear, helpful, and easy to find.
Know your property, understand your audience, use strong visuals, and stay active online. These simple steps will boost your reach and help you rent faster—whether it’s a home, office, or parking spot.
If you’re managing rentals in Kingston and want real results, start with these basics and grow from there.
FAQs About Property Marketing
Q. What is property marketing?
A.Property marketing is how you promote a rental or property to attract tenants or buyers. It includes photos, descriptions, online listings, and more.
Q. Why is property marketing important for rentals?
A.Without good marketing, your property sits empty. Effective marketing helps you reach the right people and rent faster.
Q. How can I market my property on a low budget?
A.Use free platforms like Facebook Marketplace, post great photos, and share on social media. Ask happy tenants for reviews.
Q. How often should I update my property listings?
A.Update listings weekly. Fresh content helps you stay visible on search results and shows people the property is still available.
Q. Can I market my property myself or do I need an agent?
A.You can absolutely do it yourself—especially with the tools available today. But if you’re busy or unsure, a professional can help.
