Known for its high-quality dairy products, Amul offers a reliable and profitable business model through its franchise and dealership programs. This article explores the steps, requirements, and benefits of owning an Amul franchise or dealership, helping you make an informed decision.

What is an Amul Franchise?

An Amul franchise allows you to operate an amul franchise a retail outlet selling a wide range of Amul products, including milk, ice cream, butter, cheese, and more. These parlours are typically set up in high-traffic areas like malls, markets, or residential neighborhoods. The franchise model is designed to promote Amul’s products while offering entrepreneurs a low-risk business opportunity with strong brand recognition.

What is an Amul Dealership?

An Amul dealership, also known as a distribution point, involves supplying Amul products to retailers, shops, and institutions in a specific area. Dealerships focus on wholesale distribution rather than direct retail sales. This model suits those interested in logistics and supply chain management, as it requires managing inventory and ensuring timely delivery to clients.

Why Choose Amul for Your Business?

Amul is a household name in India, with a reputation for quality and affordability. Here are some reasons to consider an Amul franchise or dealership:

• Strong Brand Value: Amul’s widespread popularity ensures a steady customer base.
• Diverse Product Range: From dairy to frozen foods, Amul offers products that appeal to all age groups.
• Low Investment: Compared to other franchises, Amul’s initial investment is affordable.
• Support System: Amul provides training, marketing support, and operational guidance to its partners.

Steps to Start an Amul Franchise

1. Research and Application: Visit the official Amul website to understand the franchise requirements. Submit an online application form with your details, including location and investment capacity.
2. Location Selection: Choose a prime location with high footfall, such as near schools, offices, or commercial areas. The minimum space requirement is around 100–150 square feet.
3. Investment and Fees: The initial investment for an Amul Parlour ranges from ₹2–6 lakh, covering setup costs, equipment, and security deposits. A non-refundable brand security fee of ₹25,000–₹50,000 is also required.
4. Agreement and Setup: After approval, sign the franchise agreement. Amul will assist in setting up the parlour, including equipment installation and branding.
5. Training and Launch: Amul provides training on operations, inventory management, and customer service. Once ready, you can launch your parlour.

Steps to Start an Amul Dealership

1. Contact Amul: Reach out to Amul’s regional office or apply through their website to express interest in a dealership.
2. Area Allocation: Amul assigns a specific area for distribution based on market demand and existing networks.
3. Infrastructure: Arrange for a godown (200–300 square feet) and a delivery vehicle to transport products. The investment ranges from ₹1.5–2 lakh.
4. Agreement and Operations: Sign the dealership agreement and begin operations. Amul provides product supplies and logistical support.

Profit Potential

Both Amul franchises and dealerships offer attractive margins. Franchisees earn 10–20% on dairy products and up to 50% on ice creams, while dealers earn a commission on bulk sales. With consistent demand for Amul products, profitability depends on location, sales volume, and operational efficiency.

Conclusion

Starting an amul dealership is an excellent way to enter the dairy industry with a trusted brand. By following the outlined steps and leveraging Amul’s support, you can build a successful business. Whether you choose a retail parlour or a distribution model, Amul offers a pathway to financial growth and entrepreneurial success.