Artificial intelligence (AI) quickly transforms how content is generated, optimized, and consumed in the constantly changing digital marketing landscape. Whether AI-generated content has a positive or a negative impact on SEO outcomes is one of the most heated discussions among content marketers and SEO specialists nowadays. With the development of more advanced AI tools, such as ChatGPT, Jasper, and Writesonic, the question is increasingly posed as a business problem to companies that depend on search engine traffic to a large extent.

This article explores how AI content impacts SEO, Google’s stance on AI content, the benefits and risks, and how businesses can strategically use AI content to improve their rankings.
What Is AI-Generated Content?
The AI-generated content is written text (including blog posts, articles, product descriptions, social media captions, and advertising copy) generated with the help of artificial intelligence technologies, particularly those based on natural language processing (NLP) and machine learning. Given prompts, these tools can generate human-like text with a degree of coherence, structure, and context relevance that increases.

Popular AI-based content generation tools are

– ChatGPT (OpenAI)

– Jasper.ai

– Copy.ai

– Writesonic

– Rytr

These platforms can produce thousands of words in a few minutes, allowing marketers to increase content production at a reduced cost.

The Perception of AI Content by Google
Google’s attitude towards AI content has changed. Initially, Google viewed automatically generated content as spam and violated its Search Essentials (then Webmaster Guidelines). However, as the use of AI tools to develop quality assistance and human-readable content has increased, Google has explained its stance in 2023.

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